Tata Chemicals' interactive portal for the kids www.humantouchofchemistry.com wins ‘Best Website Début’ Award
Mumbai: March 17, 2010

www.humantouchofchemistry.com— an interactive website on chemistry and science launched by Tata Chemicals in November 2009 won the prestigious gold award as the 'Best Website Début’ in the web category at the first ever Indian Digital Media Awards. The awards were organised by the exchange4media group on 11th March 2010 at Taj Lands End, Mumbai.

The event was attended by some of the most talented on-line professionals from top digital agencies including RK Swamy Interactive, Tribal DDB, Pinstorm, Webchutney, Quasar, G2 Direct and Digital, Zapak, Hungama Digital, Web 18, etc. The awards attracted 435 entries spread across categories like web, social, gaming, special etc.

Said Mr R Mukundan, managing director, Tata Chemicals, “We are very happy to win this accolade for our site www.humantouchofchemistry.com. The underlying need for this initiative is to create a positive imagery for the chemical industry, highlight its contributions towards improving the quality of life and to seed a generation of chemistry lovers ultimately resulting in building a community of chemistry enthusiasts. In line with the Tata Chemicals mission ‘serving society through science’, the site, currently addressing one of the pillars of science, will soon become a comprehensive platform covering many more streams.”

Tata Chemicals' www.humantouchofchemistry.com introduces the joys of chemistry to children and chemistry enthusiasts alike. The site uses kid-friendly language and colourful visuals to achieve this. Added to this are innovative features like an illustrated periodic table, idea bank, storyboards and much more. The site has more than 19,000 page views since its launch in November 2009, and is a big step in simplifying the process of learning chemistry on-line.

Go ahead and log on… register and experience the human touch of chemistry!