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Tata Chemicals launches TOPP Salt
in Middle East
May 30, 2005
 Tata
Chemicals' Food Additives SBU (FAB) recently launched its
latest offering, 'TOPP Salt' for the international markets.
TOPP Salt was formally launched in Le Meridian, Dubai, on
May 30, 2005, by Mr Satish Sohoni, COO-FAB. The product was
launched in keeping with the corporate theme of globalisation.
The FAB SBU aims to make TOPP Salt a renowned international
brand in the coming years. Initial consumer reviews from Dubai
has been very encouraging.
A web site, ,
was also launched on this occasion, targeting the Middle East
consumers. This site provides not only product related information
but also mouth-watering recipes and breathtaking wallpapers
and screen savers. Also of interest on the website are the
quizzes and puzzles designed and incorporated specially for
kids.
TOPP Salt is available in two formats — Iodised and
Super Refined (non-iodised), and in two SKU's — 750-gm
canisters and 1000-gm brick pouches. TOPP Salt would subsequently
be rolled out in other parts of Middle East and Far East Asia.
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