Chemicals and creativity
March 2007
Tata Chemicals is stepping up gear. Last
year it set up an Innovation Centre in Pune headed by chief
scientist Dr Murali Sastry, ex-IITian and formerly with the
International Centre for Theoretical Physics in Trieste
On the need for the Innovation Centre
Tata Chemicals is a commodity chemicals company and its products
(soda ash, soda bicarb, fertilisers) are highly capital intensive
and have a relatively low return on investment. Worldwide,
however, chemicals businesses are evolving through hi-tech
inputs, with Dow Chemicals, DuPont, etc, getting into areas
that are more knowledge-centric; includig specialty chemicals,
fine chemicals, biometric approaches to making materials,
and even advanced materials with a green chemistry orientation.
These are R&D-centric businesses, where you need to generate
your own knowledge and intellectual property.
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The centre was conceptualised about two years ago and we
have an interim lab in Pune with 18 scientists currently
a good mix of nanotechnologists, bio-technologists and chemical
engineers. We are recruiting an IPR expert for filing patents
and in the process of putting together a small business development
team. A state-of-the-art lab, for both biotech as well as
nanotech work, is planned to be set up in Hyderabad.
The Innovation Centre will play a dual role; greening our
existing businesses by looking at biochemical processes that
are more environment friendly or more energy efficient to
make the same product, as well as developing new products.
Its primary focus is identifying new business opportunities
for Tata Chemicals, in line with the company's strategy.
On collaborating with the academia
We have many collaborations with academic institutions, both
in India and overseas. If we hear about interesting work being
done in a research institution or learn about an exciting
new technology that would be useful for us, we would seek
some form of collaboration or research partnership. Some projects
are done completely by our partners, but in most cases one
of our scientists actually works with the team; he learns
on the job and becomes an inventor.
On new technologies developed
It's too early for us to have developed our own new technology
but we are very close to filing a patent in three of our partnership
projects. Even if Tata Chemicals chooses not to manufacture
the product, the intellectual property would be valuable and
can be exploited.
On nanotechnology
I am very passionate about talking to students. I often visit
schools and colleges, and talk to students about nanotechnology.
People hear nanotechnology can be bad, and I think there is
a need to give people an honest account of the benefits this
technology can provide.
While the urban public is aware of nanotechnology, mainly
through the media, there's a big disconnect in rural areas.
Indian scientists often don't talk to the public and explain
new technologies. Public outreach, as it's known abroad, needs
to be done seriously in India and this will be another important
area for the centre.
On new opportunities for scientists
It is boom time in India for academia wanting to get into
industry, as many research labs are opening; but very few
senior scientists are willing to take the plunge. It's a risky
proposition, especially if you have established yourself in
academia. Industry does not always care about publications
or awards; it's concerned with getting processes operating
or putting products into the market.
It is the younger generation of Indian scientists who want
to return to India, who are seriously looking at industry
as an option. They see it as a challenge; something that was
not available to them earlier. Some of them are interested
in joining the Innovation Centre because of the Tata name,
which is a big draw. Once they join, the challenge will be
to ensure that we provide them with the necessary infrastructure
and facilities. We have to create the right work culture to
be able to retain the best, as they always have a choice of
moving to a competing R&D lab.
On motivating scientists
There are basically two groups of scientists. The thinkers
are driven by doing basic science learning more and
understanding better they don't worry about whether
their work helps in developing products that can be marketed.
Thinkers must be given space to experiment and freedom to
do new things. The doers are interested in actually developing
products or creating processes. They are not interested in
understanding why a nano-material has a particular property;
rather, they want to know if it can be used to develop a product
or in a process. The challenge for me is to get an appropriate
mix of thinkers and doers for the centre.
Both groups require good growth opportunities and recognition
of their contributions. This need not be in terms of monetary
benefits; for scientists, recognition of their ideas is more
important than money. Apart from this, creating the right
work environment is my challenge creating growth opportunities,
the freedom to work on their ideas, and a compensation package
on par or better than what the industry averages.
On his vision for the future
I have a grand vision, to make this a state-of-the-art Innovation
Centre and one of the top R&D labs in India, focused on
nanotechnology and bio-technology; a lab that will not only
create new businesses but also generate tremendous knowledge.
People believe that a corporate innovation centre only looks
at making products, but a lot of knowledge generation actually
goes hand in hand. In my ideal Innovation Centre, doing basic
research would be as important as applied work. The question
is only one of finding the right mix of both.
On working with other Tata companies
Nanotechnology is not a standalone technology. It's actually
an enabling technology that cuts across so many of the areas
that the Tata Group is working in. In Tata Motors, it could
revolutionise fuel, lubricants, or even engine parts. In Tata
Steel, it could create different types of composites, or coatings
for steel
We have expertise in nanotechnology which can be shared with
other Tata companies for mutual benefit. Many people in the
Group want to know more about what nanotechnology can do for
their businesses and several have asked me to come and speak
to them.
On the innovation mission trip
We visited some very innovative companies in the US recently.
It was a fantastic experience and extremely useful from the
Innovation Centre's point of view, because we could see mature
processes. The deliverables for an academic group are very
different from a corporate group. Hearing how 3M, HP or Intel
functions in terms of managing and fostering innovation was
extremely useful because processes, whether we like it or
not, are required.
The mission was also useful from the HR angle; how do these
companies treat their scientists, how are they compensated,
how are they allowed to grow? HR is a critical component in
such companies and we need to take it seriously. They have
a two-pronged career growth plan, and it is something we would
like to implement in the Innovation Centre. It means that
people who are really good at R&D should be allowed to
grow in that direction and not have to worry about trying
to become a manager to get those top-level promotions.

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